Running an immersive agency in the era of AI

David Marak has been active in XR since the early days of Google Cardboard and the first prototypes of augmented reality. Six years ago, he co-founded the immersive studio Yord, which has since expanded worldwide and is now recognized as one of the top Immersive App development companies globally. During this journey, Yord survived and thrived through a lot of ups and downs and he is now facing a new challenge and opportunity: the intersection between XR and AI. Today we will look at

• Yord client’s base and how AI has impacted their pipeline

• We learn about the most exciting and rewarding project David has worked on and why

• His thoughts on digital agencies moving from client’s work to product

• How the team has adapted and reacted to the rise of interest in AI

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